If you haven't taken a closer look at Twitter for Good by Claire Diaz-Ortiz, look again. This book is the definitive guide for all innovative leaders in the nonprofit and corporate sectors who want to use Twitter to achieve their cause-related goals.
The author says, "there's no magic bullet to excelling on Twitter but there are clear, measurable ways to reach success.” By applying the author's T.W.E.E.T. model, you can watch your community grow and your nonprofit reap the rewards. This week, we're highlighting the author's tips on streamlining your tweeting and determining whether to geotag your tweets.
Streamlining is an essential part of the tracking plan, says Diaz-Ortiz. For some, that will mean creating a dashboard of the metrics we've explored in this framework; for others, it will mean outsourcing it. Either way, don't let ... Read more