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Live author webcast with branding expert

Posted By Denise McMahan, CausePlanet, Wednesday, January 25, 2012

What is a brand? "A brand is a collection of perceptions about an organization, formed by its every communication, action, and interaction,” say Jocelyne Daw and Carol Cone. "It's what people say, feel, and think about your organization. In short, it's your reputation, identity, and good will with stakeholders and in the community.”

What is a breakthrough nonprofit brand (BNB)? Join our live webcast and find out.

Attend CausePlanet's lively interview with consultant, Jocelyne Daw, and coauthor of "Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results."

Learn more about the seven principles that transformed eleven visionary nonprofits with vastly different characteristics and challenges. Understand why branding starts and the top and should be in everyone's job description.

We'll interview Daw about how to begin thinking like a breakthrough branding practitioner and welcome your questions. Don't miss this exclusive LANO member opportunity to ask questions you've always wanted to know about branding strategy.

Now LANO members can download the free Page to Practice book summary of"Breakthrough NonprofitBranding" before attending the interview.

When is the free live author webcast?

Thursday, February 16 at 2 p.m.

How do I register?

Members can click here for the link to register.

Not a LANO member yet?

Sign up with LANO so you can attend this exclusive event and receive many other resources and benefits.

Questions about the webcast or CausePlanet? Email Denise@CausePlanet.org

Special thanks to the Blue Cross and Blue Shield of Louisiana Foundation for sponsoring CausePlanet's Page to Practice™ service for LANO members.

Tags:  branding  marketing 

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