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Three branding experts converge on smart communications

Posted By Denise McMahan, CausePlanet, Wednesday, February 08, 2012

What do you get when you mix the expertise of Brandraising author, Sarah Durham, and Breakthrough Nonprofit Branding co-authors, Jocelyne Daw and Carol Cone? You have a wonderful blend of advice that's caffeinated with a triple shot of branding smarts.

When two books we've featured at CausePlanet converge on the same topic, I can't help but highlight where thought leaders intersect. It's like having two consultants in the room agree on how to give your communications a jumpstart (or espresso shot). What a luxury! Here are only a few of the many author intersections I discovered:

Read more of this article and don't forget that LANO members can now download these two Page to Practice book summaries for FREE, thanks to the Blue Cross Blue Shield of Louisiana Foundation. Click through for instructions.

Also at the "Read more" link above is a FREE registration link to attend the live webcast interview with branding expert and author Jocelyne Daw on Thurs, February 16 at 2 p.m. Join CausePlanet for this lively conversation Daw about the 11 visionary nonprofits that demonstrate breakthrough branding.

Tags:  branding  communications  marketing 

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