I laughed out loud when I read this passage: "Here's the unvarnished truth: people do not want to read your stuff. Sure, they want to understand your stuff and absorb your stuff. But spend long stretches of time reading it? Not particularly. In our bustling world, if I understand your vision in 15 rather than 30 minutes, that's a good thing. If I understand your vision in five minutes rather than 15, that's even better. And if you could slip me a pill and I'd understand your vision instantly, that would be the best.”
Finally, someone had the courage to say it. Tom Ahern, the author of Seeing Through A Donor's Eyes,is responsible for this passage and is currently featured at CausePlanet. This book is a must read for anyone who raises money, works with someone who raises money or manages someone who raises money. Ahern is a three-time winner of the prestigious International Association of Business Communicators (IABC) Gold Quill awards, given each year to the best communications work worldwide. Beloved international trainer and highly successful consultant, his firm specializes in capital campaign statements, nonprofit communications audits, direct mail and donor newsletters.
So how do you get your direct mail, newsletters and proposals read? Having a good ... Read more