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Do you know why you're raising money?

Posted By Denise McMahan, CausePlanet, Tuesday, February 21, 2012

If you haven't written a general case for support recently, Tom Ahern argues you really don't know why you're raising money.

Writing a compelling case forces you to think about your organization's promise, your organization's proof and how the donor fits into your world.

Join a lively interview with Tom Ahern and led by CausePlanet publisher Denise McMahan to find out:

  • What three essential questions you must answer in your case
  • Why you need to "get stupid,” and
  • How to write for "browsers" when creating your appeals

Click here to read more...

 

Tags:  CausePlanet  communications  fundraising  Tom Ahern 

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