If you haven't written a general case for support recently, Tom Ahern argues you really don't know why you're raising money.
Writing a compelling case forces you to think about your organization's promise, your organization's proof and how the donor fits into your world.
Join a lively interview with Tom Ahern and led by CausePlanet publisher Denise McMahan to find out:
- What three essential questions you must answer in your case
- Why you need to "get stupid,” and
- How to write for "browsers" when creating your appeals
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