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Are your donors the solution or on the sidelines?

Posted By Denise McMahan, CausePlanet, Wednesday, February 29, 2012

According to author, consultant and nonprofit leader, Jerold Panas, the case for support "is the mother ship of all other material.” It is the basis for annual giving, planned giving, corporate giving and foundation gifts. If you are fundraising at all, your organization must have a case for support.

In his book, "Seeing Through a Donor's Eyes,” Ahern says, "A case consolidates your messages for common reference by staff and board, putting every potential voice, writer and advocate on the same page.”


Who is responsible? Sometimes the internal process of creating a source document from which your organization bases all of their fundraising strategies can derail how external-centric or donor-centric your case is. Ahern challenges you to answer the question, "Have you put your donor in the position of responsibility?” Donors want this role.

Read more and register for lively interview with fundraising expert Tom Ahern.

Tags:  CausePlanet  communications  fundraising  Page to Practice  Tom Ahern 

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