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Using Facebook as an advocacy tool

Posted By Denise McMahan, CausePlanet, Wednesday, May 16, 2012

While it's natural to assume that social media has permeated all aspects of business, nothing rivals face-to-face meetings in grassroots advocacy, says "The One-Hour Activist” author Christopher Kush. I caught up with Kush in our interview and asked about the popularity of email and other social media. He cited one client in particular that used Facebook to generate interest in face-to-face advocacy events. Here's the excerpt:

 

CausePlanet: In Part Two, you present several helpful sections on writing an effective letter or email to your legislator so it gets read and circulated versus simply counted. Additionally, you cover skillful phone calls. Since the book was published, have communication preferences changed at all with the prevalence of email? (All coming in second to face-to-face, of course.)...

Read more and click here to register for our next author interview with advocacy expert, Christopher Kush, on Thursday, May 17 at 11 a.m. CST.

Don't forget, LANO Members: You can download free Page to Practice book summaries at CausePlanet during 2012 thanks to the Blue Cross and Blue Shield Foundation of Louisiana. Start with "The One-Hour Activist" - Click here for download instructions.

Tags:  advocacy  CausePlanet  Christopher Kush  Page to Practice 

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