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Three strategies generate more gifts from Gen X and Y

Posted By Denise McMahan, CausePlanet, Tuesday, June 12, 2012

According to Fundraising and the Next Generation author, Emily Davis, nonprofits should be cultivating Millennials and Gen X because of their sheer size and long-term potential for philanthropy. Wealthy Gen X donors give more and are increasingly more aware of charitable causes than earlier generations when...

Click here to read more, register for the interview with Davis and download the Page to Practice book summary.

Tags:  CausePlanet  Emily Davis  fundraising  Gen X  Gen Y  Page to Practice 

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