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Use market forces to create social value

Posted By Denise McMahan, CausePlanet, Monday, July 02, 2012

This week I wanted to share one of the many compelling stories from Beverly Schwartz's "Rippling,” featuring a "changemaker” who uses market forces to create social value. "Far different from corporate social responsibility (CSR) programs, these partnerships create a hybrid adaptation that establishes a profitable business for the sole purpose of supporting, fueling growth, and sustaining a social purpose,” says Schwartz.



Profit isn't a dirty word

Schwartz adds "profit is not a dirty word—if profits are recycled back into the business or used to sustain or increase employment or wages and provide access to opportunities for those who are marginalized, impoverished, or in temporary need.” The following is one of the social entrepreneurs who illustrate how to use market forces to create a ripple effect in her community's pond.

Finding opportunities within the problem

Albina Ruiz is building a community-based solid waste management system that plays an ...

Read more, download a free Page to Practice book summary of "Rippling" or register for our next author interview by clicking here. Special thanks to the Blue Cross and Blue Shield Foundation of Louisiana for providing Page to Practice summary library access to LANO members.


Tags:  business models  innovation  social entrepreneurs 

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