Creating social change is everyone's goal within a nonprofit organization. Authors Kanter and Paine argue you can't get there without a map. "Measurement is your map and metrics are your signposts.” Furthermore, they claim connecting people, deepening their engagement and inspiring donations are relatively easy to measure.
While nonprofits realize social media is a cost-effective tool for growing their base of friends and supporters, they must set goals and strategically network online just like they would with in-person donor cultivation. In my interview with Kanter and Paine about Measuring the Nonprofit Network , I asked them about their favorite chapters in the book as well as what was left on the editing floor. You'll appreciate their insights and surprising answers ...
Answer your social media questions in our live author interview on Dec 17
by Denise McMahan, CausePlanet
Special thanks to the Blue Cross Blue Shield of Louisiana Foundation for providing every LANO member with access to CausePlanet's Page to Practice book summary library and live author interviews during 2012.