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Are you measuring what really matters?

Posted By Denise McMahan, CausePlanet, Tuesday, January 08, 2013

 

Having just led a lively author interview with social media measurement gurus, Beth Kanter and Katie Paine, about their latest book, Measuring the Networked Nonprofit , you can imagine what a timely surprise it was to read this headline on the next day: "Why your social media metrics are a waste of time” by Ivory Madison in the Harvard Business Review blog...

 

Read more of this post and download a free book summary in the Page to Practice blog. Don't forget to register for the next live author interview on Jan 31 when we'll discuss leveraging pro bono services.

 

by Denise McMahan, CausePlanet

 

Special thanks to Blue Cross and Blue Shield of Louisiana Foundation for providing access to CausePlanet's book summary library and live author interviews for all LANO members.

 

Tags:  age to Practice  ausePlanet  easuring the Networked Nonprofit  social media 

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