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Uncover new donors by creating economic value

Posted By Denise McMahan, CausePlanet, Wednesday, May 8, 2013

"To be market driven, you have to determine who your customer is."

"And interestingly enough, it may not be the people your organization is dedicated to serve--your clients. Your customer is the one group from among all your stakeholders who, more than anyone else, determines your survival and your success.”

 

Steve Rothschild's seven principles of success in his book The NON Nonprofit are rooted in his revelation of consistent methods he has implemented as an accomplished business leader in a Fortune 100 company and as a CEO of a thriving nonprofit ...

Read more, register for the interview or dowload a free summary of Rothschild's book

  

by Denise McMahan

Special thanks to the Blue Cross and Blue Shield of Louisiana Foundation for providing every LANO member with access to CausePlanet services in 2012-2013.

Click here to view their latest Corporate Social Responsibility Report and use #BlueLuvsLou to continue the conversation on Twitter.

Tags:  CausePlanet  Jason Saul  Page to Practice  Steve Rothschild  The NON Nonprofit 

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