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New book summary: Engage the "next greatest generation"

Posted By Denise McMahan, CausePlanet, Thursday, July 11, 2013

 

 


"Even though Millennials are the next generation of donors and constituents, leaders spend far more resources focused on maintaining their existing supporters rather than trying to cultivate new ones—so much so, that they cannot see beyond their current donor strategies and systems to a future where those supporters are no longer around,” assert the...

by Denise McMahan, Founder, CausePlanet

 

Read more about the "next greatest generation" and register now for our next live author interview with branding expert Jocelyne Daw: Become a "cause of choice" for corporate support

 

Special thanks to the Blue Cross and Blue Shield of Louisiana Foundation for providing every LANO member with access to CausePlanet's summary library and author interviews in 2012-2013.

Tags:  Cause for Change  CausePlanet  Page to Practice 

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