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Four Ways Nonprofits Can Increase their Competitive Advantage

Posted By Jeremy Hunnewell, EMH Strategy, Wednesday, July 17, 2013


When most people think of competition, they think of the private sector. Family businesses, large corporations, and nascent start-ups all have to compete for a limited customer base.

In the not-for-profit space, competition is not typically considered as much. One organization tackling a complex social issue does not (seemingly) limit the ability of other non-profits to do the same.

Yet just as companies must constantly innovate to maintain their competitive edge, non-profits competing for a limited amount of financial support from philanthropic donors must also maintain a distinct competitive advantage. Any non-profit should specifically focus on the following four areas to define its purpose and enhance its competitive advantage.

1. Articulate the Need: Donors want to invest in non-profits that meet serious needs. To give donors a clear understanding of why it is deserving of a grant...


...Read the full post at our LANO member blog, The Nonprofit Strategist

(blog open to all Members and Friends)


Tags:  strategy 

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