When most people think of competition, they think of the private sector. Family businesses, large corporations, and nascent start-ups all have to compete for a limited customer base.
In the not-for-profit space, competition is not typically considered as much. One organization tackling a complex social issue does not (seemingly) limit the ability of other non-profits to do the same.
Yet just as companies must constantly innovate to maintain their competitive edge, non-profits competing for a limited amount of financial support from philanthropic donors must also maintain a distinct competitive advantage. Any non-profit should specifically focus on the following four areas to define its purpose and enhance its competitive advantage.
1. Articulate the Need: Donors want to invest in non-profits that meet serious needs. To give donors a clear understanding of why it is deserving of a grant...
...Read the full post at our LANO member blog, The Nonprofit Strategist
(blog open to all Members and Friends)