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Storytelling has a new name: the earnings call

Posted By Erica Crenshaw, Execute Now!, Thursday, March 27, 2014



We've heard about the importance of storytelling repeatedly over the past few years-almost to the point of excess. Perhaps because nonprofits still need to hear it since so many have yet to apply this wildly successful strategy.

You can imagine my surprise when I recently read about GuideStar taking a page out of the corporate handbook to adopt one of the private sector's best ...



by Erica McGeachy Crenshaw, CEO of Execute Now!


Tags:  Execute Now!  Finance Fundamentals 

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