Check out CausePlanet's new Page to Practice™ book summary to revolutionize your brand: The Brand IDEA.
It's available FREE for LANO's General and Associate (dues-paying) members thanks to the Blue Cross and Blue Shield of Louisiana Foundation.
Follow these steps to download The Brand Idea and more than 100 other summaries:
1. Log in at www.CausePlanet.org on the left panel, using your email address on file with LANO and "Password1".
2. Click on the "Summary Library" tab and download any title you like.
3. Questions? Email us at Support@CausePlanet.org.
And an interview with the authors of The Brand Idea to boot:
Join CausePlanet to discuss a new nonprofit brand framework with authors Nathalie Laidler-Kylander and Julia Shepard Stenzel on May 7 at 11:00 Central Time. REGISTER NOW for this author interview webinar at your desk. (All LANO Members and Friends are invited: link requires LANO network sign-in to register.)