In a 2012 Time magazine article they shared a report from the brand consultant, Landor Associates who found 77% of consumers say it is important for companies to be socially responsible.
In addition, the same article states 70% of Millennials, those ages 18 to 34, say a company’s commitment to the community has an influence on their decision to work there. These findings point to a natural and mutually beneficial relationship with large and small businesses that all nonprofits of all sizes should be working to their advantage all year long, year after year.
Here are my 3 tips to help your nonprofit make corporate social responsibility and workplace giving a year-round benefit. (Read more)