You can't let your brand lie dormant any longer. Revolutionize your brand to reflect your mission with a groundbreaking book on nonprofit brands based on two years of research supported by the Rockefeller Foundation.
You get the opportunity to talk to the authors of this book, The Brand Idea, in a FREE author interview thanks to the generous support of the Blue Cross Blue Shield of Louisiana Foundation.
Register now for CausePlanet's interview this Wednesday, May 7, at 11:00 with Nathalie Laidler-Kylander and Julia Shepard Stenzel to learn about their IDEA framework.
Download the Page to Practice™ summary of The Brand Idea and more than 100 other summaries by following these steps:
1. Log in at www.CausePlanet.org on the left panel, using your email address on file with LANO and "Password1".
2. Click on the "Summary Library" tab and download any title you like.
3. Questions? Email us at Support@CausePlanet.org.