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Check out CausePlanet's new book summary: The Money-Raising Nonprofit Brand

Posted By Kris H. Rutledge, CausePlanet, Tuesday, July 15, 2014


Fundraising and marketing should go together hand-in-hand, asserts author Jeff Brooks. How can you blend them effectively?

Peruse our new Page to Practiceâ„¢ summary of Jeff Brooks' book, The Money-Raising Nonprofit Brand.

It covers how to:

Discover why branding efforts often fail nonprofits and why commercial-style branding can damage an organization.
Learn how to connect your cause with potential donors and bring your brand to life.
Apply seven essential elements of a successful fundraising call to action that will motivate donors to give.
Use imagery that reminds donors why they care about you and communication strategies that set you apart from other causes.

To access the book summaries:

1. Log in at on the left panel, using your email address on file with LANO and "Password1".

2. Click on the "Summary Library" tab and download any title you like.

3. Questions? Email us at

This and other summaries are available FREE for dues-paying members thanks to the Blue Cross and Blue Shield of Louisiana Foundation.


Tags:  book summary  CausePlanet  Page to Practice 

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