How do you connect your donors to your brand in order to most effectively raise money?
Corporate branding won't help because it's tied to abstractions.
Nonprofit brands must connect donors with a gritty reality.
Jeff Brooks, author of The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving, has some answers.
Join CausePlanet founder Denise McMahan and Jeff Brooks Thursday, January 29, at 11:00 Central Time at a webinar interview at your desk.
In this interview we will highlight:
- the seven elements of a fundraising offer
- the five elements that strengthen a fundraising offer
- a powerful fundraising icon or image
- the hallmarks of donor-focused communications
- the structure and culture of a donor-focused nonprofit
Register now for this FREE interview for all LANO members. (The link requires LANO network sign-in to register.) This opportunity is generously provided thanks to the support of the Blue Cross and Blue Shield of Louisiana Foundation.
See more with the Page to Practice™ summary of Brooks’ book.
Simply log in at the top right corner of CausePlanet’s home page (www.causeplanet.org) and fill in your registered email with LANO and "Password1”. Click on "Summary Library” to see The Money-Raising Nonprofit Brand and over 100 other titles.