Charitable giving is at an all-time high these days and online giving continues to steadily increase every year. Nearly 60% of donors age 66 and older are now making their contributions online, and this number is significantly higher for younger donors. With this in mind, it is imperative that organizations continue to optimize their online efforts, especially those that directly affect the donations that come in. Simple adjustments to your website and overall giving process can have a significant impact on your online donations and overall fundraising goals of the year:
By keeping your processes short, straightforward and under the same website, your online fundraising should see a positive growth. Read more on our blog!