By: Nora Ellertson, The Funding Seed
“How do I find more people to donate to my organization?”
I hear it all the time. In the nonprofit world, we’re always on the lookout for new supporters. Whether it’s a foundation that might award us a grant, a corporation we hope will sponsor our big event, or an individual we’d love to write us a check, we just want MORE.
And, sure, of course we always need new people to support our work. But the thing that we often overlook in our search for NEW donors is that we could do a whole lot better at engaging with our CURRENT and FORMER donors, and in the process save ourselves a lot of time, energy and stress.
This is something that The Funding Seed is putting a lot more emphasis on this year when working with nonprofits that want to improve their fund development. How do we fundraise better for our nonprofit by really, really getting all those people who have already show they care about us to give again, give often, and give as generously as they’re able?
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