The internet and its vast online tools have allowed us to be able to track and monitor the impact of our fundraising efforts closely and accurately. Data and metrics can also easily pinpoint the impact of a nonprofit. However, it is important that we do not forget that although data can allow us to convey plenty of things, it is the people behind the data who are actually creating our nonprofit’s impact. Donors, volunteers and staff are the ones who are allowing us to taking our fundraising efforts further. Which is why there is one key thing that we should always be thinking about and trying to improve: how we tell our nonprofit’s stories.
Much of the work that your organization is doing is not necessarily relatable to the average donor. To counteract this, you can share the stories of the people you serve, your supporters, and anyone else that will allow you to hopefully create that human connection to your nonprofit. Not using storytelling would translate into simply telling prospective or current donors a bullet point list of your programs. Some of these they might not even understand, and they will most definitely will not get the longterm impact of these services.
In simple terms, Stories are what give meaning to data and facts. These stories are what allow a donor to emotionally connect to your nonprofit’s impact.
The art of storytelling is not one that is easy to master, but once you begin to understand why it’s important and how you should be telling these, you’ll be able to tell better stories that will keep donors connected to your organization.
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