In the past few years, peer-to-peer fundraising has been one of the most powerful tools in the fundraising toolbox. Peer-to-peer fundraising is a great way to more actively engage your current supporters and for them to take part in some of the work required for your organization to be able to make an impact.
As any other of your fundraising campaigns, a peer-to-peer fundraising program requires plenty of planning before you allow supporters to fundraise on your behalf. Most importantly, you will need a good pitch and the appropriate tools in place to get them to create a campaign of their own.
Although peer-to-peer requires more internal planning and continuous support, it is definitely a great way for your current donors to continue to be engaged and involved with your organization. Peer-to-peer fundraising is a win-win for any nonprofit as it will also grow your online giving network, without your staff having to manage it.
Ready to start your nonprofit’s peer-to-peer fundraising program? Learn how on our blog!