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LANO members: New FREE Causeplanet book summary on how to turn your words into money and avoid "fundcrushing" mistakes

Posted By Kris H. Rutledge, CausePlanet, Monday, February 29, 2016

Importance of fundraising writing


In spite of all the attention new fundraising strategies attract, raising money via the written word is still one of the most effective strategies you wield. In fact, your messages are now played out in more ways than we ever dreamed. It’s never been more pressing to get a handle on your writing style and how it triggers a donor to give via mail or online.


Learn from an expert


Jeff Brooks’ How to Turn Your Words Into Money is your new ally with the latest tips for creating the best messaging to persuade your reader. Brooks explains what fundraising writing is not and what it should be. He does so in a way that tells you exactly what to avoid (“fundcrushing”) and what to try in your next attempt to sway your audience.


Brooks’ summary is available FREE for dues-paying (General and Associate) members.


Download these summaries and more in 3 simple steps:


1.     Visit

2.     Click on “Subscriber Log-in” at the top right corner, using your email and “Password1”.

3.     Click on “Visit the Summary Library” and download any title you like.


Questions? Email us at


Tags:  Page to Practice summaries 

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