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Convince funders to support you by developing your Asking Rights

Posted By Kris H. Rutledge, CausePlanet, Wednesday, June 01, 2016

How do you reach higher-level investors to sustain your nonprofit?

What if emotional appeals aren't enough? How can you get funders to truly invest in your nonprofit for the long-term? 

Tom Ralser, after spending more than two decades working in and with nonprofits, witnessed the nearly exclusive use of emotional appeals.


But now times have changed.  


Higher-level donors (investors) are more interested in outcomes and investing over time in nonprofits. In Ralser's book, Asking Rights: Why Some Nonprofits Get Funded (and Some Don't), he guides you through the process of developing your Asking Rights to convince investors to fund you for a more sustainable future.

Webinar with Tom Ralser

Join CausePlanet founder Denise McMahan and Tom Ralser Wednesday, July 13, at 11:00 Central Time at a webinar interview at your desk.


Ralser will touch on the following topics:

  • How is an investor different in his approach to your organization?
  • How can you appeal both to higher-level investors and smaller donors?
  • How do you establish your Asking Rights?
  • How do you use your Asking Rights to attract investors?



Register now for this FREE interview for all LANO members. (The link requires LANO network sign-in to register.)


See more


See more with the Page to Practice™ summary of Ralser’s book:


·      Simply log in at the top right corner of CausePlanet’s home page ( and fill in your registered email with LANO and “Password1”.

·      Click on “Summary Library” to see Asking Rights and more titles.

Tags:  author webinars  CausePlanet  Page to Practice 

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