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Inject soul into your use of technology

Posted By Amy Warner, CausePlanet, Tuesday, May 2, 2017


Inject soul into your use of technology 


Leroux Miller’s comprehensive guide to curating content is the cornerstone to creating a climate of followers engaged in your organization’s fundraising and brandraising.


The author’s vast number of nonprofit examples and specific guidance on why it’s important to create your content identity, build a plan based on your constituents’ preferences, and map out a functional timeline are only a few of the passage highlights in this book.


You’ll have answers to some of the most popular questions like, “What are the benefits and drawbacks of each online channel?” “What three questions should my homepage answer?” and “How do I allow for content surprises in a pre-planned editorial calendar?”


The secret in Leroux Miller’s sauce is she practices what she prescribes. She has worked out the kinks in all the methods and tools she recommends and has done so single-handedly. So, if you’re wondering if your small or sophisticated shop can implement her approach, wonder no more. 


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