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Sharing the news, tips, press releases, special offers and upcoming events posted by LANO members. Share your good news here! Feel free to cross post the blog links to your Facebook or other media pages, or to email them directly to friends.Please allow 1-2 business days for your blog to appear on the network.


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Furniture Sale

Posted By Erica Crenshaw, Execute Now!, Wednesday, July 30, 2014
Lamp: $20                
Television Stand: $50
Plush Red Chair: $50        
Conference Table: $50
Mahogany Curio: $100
Mahogany Desk: $150 
Complete Set: Mahogany Desk and Curio: $200

Cashier's checks only made out to Execute Now!.

The buyer must arrange pickup and delivery.


Interested Buyers Email:

 Attached Thumbnails:

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The Four Point Partnership Plan

Posted By Matt Mullenix, Mission Media, Monday, July 28, 2014
For all there is to learn about communication—its art, science, tactics and strategy—there is as much to learn about partnership, that state of more perfect union achieved only through successful communication.
In a sense, these are two aspects of the same goal: If the object of communication is getting your point across, your partners count among those most thoroughly aware and approving of your message. What communicator wouldn't love to take for granted the full partnership of every audience?
In another sense, partnership is its own goal and reward.  We are physically limited creatures and must partner to meet almost every need; we are also social animals and enjoy company for its own sake.
"Friendship,” wrote Aristotle, "is essentially a partnership.”
For these reasons, I find communications and partnership equally important in the work of public relations.  Though neither field can be mastered in one lifetime, much good can be done by trying to better our practice of each.
Along the lines of my "Four Point Communications Plan,” here’s an outline for crafting partnerships that includes the basic elements found in many of those built to last.

Tags:  Collaboration  Communications  partnership 

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5 Tips for Increasing Recurring Donations

Posted By Jason Nicosia, CommitChange, Thursday, July 24, 2014

1. Ask for it.

Do your donors know that they can make recurring gifts through your campaign or website? If you don’t make a compelling ask in a prominent place on your website or your donation form, it won’t happen.

2. Emphasize.

So many tools out there either don’t offer a recurring gift option, or don’t make it an obvious choice next to the one-time option.

Once we gave the recurring gift option equal weight on our donation form, the number of donations that recur monthly jumped to 11.7%. Simply by making the option more obvious!

3. Explain the impact.

If you take the time to explain to your donors how a recurring gift will make a bigger impact, they will be more likely to choose that option.

For example, explain on your website that your nonprofit is able to better plan for the future if it can predict cash flow more accurately. Offer suggestions as to things your nonprofit is able to accomplish when you receive a recurring gift.

4. Suggested recurring gift amounts.

If your nonprofit offers suggestions of appropriate monthly amounts, your average recurring gift is likely to be much higher.

5. Make it easy to cancel or change a recurring donation.

This is an easy one.

Are you more likely to sign up for something that you can cancel at any time, or for something that you're locked into for months or a year?

Be sure to tell your donors how they can easily change or cancel their monthly gift at any time. They’ll be much more likely to get that gift started.


Creating a sustainable recurring gifts program can make life a lot easier for your nonprofit. In order to create a successful program, organizations need to tell compelling stories and use the right tools that are built with the donor experience as a priority. When a nonprofit can predict their cash flow, an organization can better plan for their future. 

Read the full article HERE

Tags:  Fundraising  online fundraising 

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Talk is cheap, implementation is not

Posted By Erica Crenshaw, Execute Now!, Wednesday, July 16, 2014

"A mediocre plan well implemented will outperform the most brilliant plan accompanied by mediocre implementation," say the coauthors of The Nonprofit Business Plan.

The strategic planning process is an exciting time for many nonprofits because of the potential the plan promises. However, the emphasis should be placed on potential. Without the ability to implement a strategic plan, the process is entirely useless. In other words, talk is cheap and implementation is ... Read more at the Finance Fundamentals Newsletter.

by Erica McGeachy Crenshaw, CEO of Execute Now!

Tags:  Execute Now!  Finance Fundamentals 

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Check out CausePlanet's new book summary: The Money-Raising Nonprofit Brand

Posted By Kris H. Rutledge, CausePlanet, Tuesday, July 15, 2014


Fundraising and marketing should go together hand-in-hand, asserts author Jeff Brooks. How can you blend them effectively?

Peruse our new Page to Practice™ summary of Jeff Brooks' book, The Money-Raising Nonprofit Brand.

It covers how to:

Discover why branding efforts often fail nonprofits and why commercial-style branding can damage an organization.
Learn how to connect your cause with potential donors and bring your brand to life.
Apply seven essential elements of a successful fundraising call to action that will motivate donors to give.
Use imagery that reminds donors why they care about you and communication strategies that set you apart from other causes.

To access the book summaries:

1. Log in at on the left panel, using your email address on file with LANO and "Password1".

2. Click on the "Summary Library" tab and download any title you like.

3. Questions? Email us at

This and other summaries are available FREE for dues-paying members thanks to the Blue Cross and Blue Shield of Louisiana Foundation.


Tags:  book summary  CausePlanet  Page to Practice 

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Public School Advocacy Group to Discuss Alternative Principal Certification

Posted By Michael Eskridge, Advance Innovative Education, Tuesday, July 15, 2014

Dr. Michael Eskridge, executive director of the nonprofit Advance Innovative Education, will join Baton Rouge City Councilwoman Ronnie Edwards (Dist. 5) on local television program "Spotlight on 5” to discuss new opportunities for state educators to qualify as principals through a unique certification process.

The program will air Tuesday, July 29 at 8:00 PM and again at same time Sunday, August 3 on Metro 21, a 24 hour cable channel that reaches 150,000 households in East Baton Rouge Parish. The segment will also be available on YouTube after July 25.

Mrs. Monique Burdett, an assistant principal and alumnus of the alternative professional certification known as Re-designing Lessons, Re-envisioning Principals (RLRP), will provide additional perspective on the value and need for this professional development program.

Topics discussed will include the qualifications, cost and coursework required by the RLRP program and how graduates receive assistance with placement in school leadership positions.

An additional opportunity to learn about Advance Innovative Education and its mission will be available July 22 at noon during a Citizens Advisory Council Meeting held at United Christian Faith, located at 9229 N. Ridgewood Drive in Baton Rouge.

More info, see:

Tags:  certification  Education  principal  teacher 

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The Four Point 'Communications Plan'

Posted By Matt Mullenix, Mission Media, Friday, July 11, 2014
Your board chair just asked for your communications plan, a perfectly reasonable request.  

You have a gala scheduled in three months, an annual campaign in full swing and the press has been calling her about an unrelated national issue that nonetheless might negatively impact your organization's reputation.

Of course you have a plan for that!  It's right here, somewhere...

If you can't find it, don't panic.  It probably doesn't exist.  

No one plan can possibly cover every communications need.  But with a framework of basic principles, you can create one quickly and revise it as necessary to meet the ever-changing conversation that is nonprofit public relations.

Learn the simple principles behind building your communications plan in a new blog post from LANO member Mission Media.

Mission Media, a Division of Matthew Mullenix LLC, is a Louisiana company providing nonprofit promotion and communication at an affordable, predictable price. Visit our page or download the attached file for more information. 

Download File (PDF)

Tags:  communications  marketing  mission  planning  public relations  strategy 

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BRAC's Signature Speaker: A Scientific Approach to Helping Companies Design a Better Way of Working

Posted By Rebecca Harris, Baton Rouge Area Chamber, Wednesday, July 09, 2014

Featuring The Energy Project’s Andrew Deutscher and presented by Taylor Porter and BancorpSouth Insurance Services / Wright and Percy

The Energy Project is a specialty consulting firm that guides organizations and individuals to achieve optimal work performance. According to Deutscher, "we are all living and operating in the most difficult era to work in throughout our history.” Recently the partnership between Baton Rouge-based Albemarle, a multi-billion dollar chemical manufacturing company, and The Energy Project was featured in a New York Times article entitled "Why You Hate Work.” Albemarle partnered with The Energy Project to assist the organization in fueling sustainable high performance.

Research conducted by The Energy Project revealed that 70 percent of workers are disengaged or actively disengaged. In its "State of the American Workplace: Employee Engagement Insights for U.S. Business Leaders,” The Energy Project found that workers today are "exhausted, emotionally depleted, unfocused, and lacking in purpose.” By focusing on four energy needs – physical, emotional, mental, and spiritual – employees can build capacity.

  • Date: Tuesday, August 12, 2014
  • Time: 10:30 a.m. registration (Jones Walker Foyer), 11:00 a.m. – 11:50 a.m. lunch (Hartley/Vey Theatres and Gallery at Manship Theatre), and 12:00 p.m. – 1:15 p.m. program (Manship Theatre)
  • Location: Manship Theatre, Baton Rouge
  • Parking: A parking garage is located at Convention Street and Third Street
  • Cost: $35 for BRAC investors, $45 for non-investors (includes lunch provided by Ruffino's Catering)
  • Information: Contact Lauren Hatcher at 225-381-7132 or
To Register please go to

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An IRS Magnet: UBIT Expense Allocations Draw Scrutiny

Posted By Celeste Viator, Hannis T. Bourgeois, Tuesday, July 08, 2014
The IRS pays attention to how non-profit organizations calculate the tax they pay on unrelated business activities. The agency is concerned that many non-profits may be improperly reporting losses related to these activities and thus may not be paying unrelated business income tax (UBIT).  The focus on the reporting of unrelated business income comes in the wake of an IRS compliance study of 400 public and private colleges and universities which resulted in 30 IRS audits. 

Click below for the entire article.

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Now Recruiting Shreveport Community Leaders Class of 2014: Nonprofit Board Training

Posted By Kay Irby, Louisiana Association of Nonprofit Organizations, Thursday, July 03, 2014

Over the last nine years, LANO has facilitated a board training program for young professionals in the Shreveport area .

This year, fifteen young professionals will be selected for the program, and we will be opening the class to seven nonprofit organizations. Expectations for participation include mandatory attendance of four sessions for the Executive Directors and Board Chairs, and five sessions for young professionals. The class will mix both groups of leaders together in hopes to create a more interactive learning environment for everyone.

There will be an information session on Thursday, August 7th at 5:30 pm. Click here for details.

The 2014 program will begin in September.  Each year 30 applicants are accepted. 
Application deadline is August 14, 2014. 

Organizations that are chosen will be required to pay $600 for four sessions. Session times are 5:00 pm – 8:30 pm with dinner served.  

September 18, 2014 - Governance

October 2, 2014 – Fundraising

October 16, 2014 – Change Fund (No organizations present only leaders)

October 30, 2014 – Conduct of the Board

November 13, 2014 – Financial Management

If you are in the Shreveport area and are interested in the 2014 

 community leaders
apply here

organizational leaders apply here 

This program is made possible by the generous support of

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