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Deepening Donor Engagement

Posted By Cory Sparks, Louisiana Association of Nonprofit Organizations, Friday, February 26, 2016

 

charity:water is among the most dynamic nonprofits in the world. They’ve built their success on powerful marketing—marketing that creates a relationship and turns donors into champions of their work. An example is their birthday campaign, which encourages supporters to donate their birthday. Instead of getting gifts they give them to one of their favorite causes.


The birthday campaign is one of the case studies used in a significant study of relationship fundraising conducted by the Rogare Institute at Plymouth University in the U.K. The institute is associated with the Centre for Sustainable Philanthropy and has become one of the top fundraising think tanks in the world. Their four-part study, funded in part by LANO member Bloomerang, explored the way insights from social psychology and marketing might inform fundraising. The academic researchers partnered with leading fundraisers to ensure practical applicability.


The report has three key findings:

 

1)      Fundraisers should have a clearer understanding of donorcentrism.

 

A donor-focused approach is a relationship-focused approach. Fundraisers need to think of developing an ongoing relationship from the very start. The first gift comes because a donor has been inspired by a cause. There’s an immediate opportunity to provide an exemplary donor experience. That lays the groundwork, according to marketing research, for a relationship that increases in satisfaction and trust over time and leads to increased commitment and engagement.

 

The key to this relationship is genuine two-way communication. This isn’t just talking, and it’s not listening to glean information. It’s listening for deeper understanding, particularly with major gifts donors. Fundraisers must learn what motivates the donor to give and what they value and need in their lives. When this work is done, according to social psychology and fundraising practice, it’s possible to build a profound sense of connection and shared identity. The donor can see how working to advance the organization’s mission helps them become their best selves. 

 

2)      Fundraisers should be supported by a “culture of philanthropy” in the organization—and support it.

 

The report confirms the need for staff members and board members to understand the work of fundraising and how they can be part of it. Board members, in particular, play a critical role in major gifts fundraising and engaging donors. But many staff members---from the finance office to the front line—interact with contributors on at least an occasional basis. It’s important for them to know how to make the most of those encounters. Fundraisers should invest time in those relationships as well as those with donors and board members.

 

3)      Fundraisers should be evaluated based on donor satisfaction and the lifetime value of their work in addition to more common metrics.

 

The Fundraising Effectiveness Project has shown the relevance of donor loyalty to maximizing gifts. Nonprofits lose around 70% of their contributors between the first and second gifts, and donor loss is 30% year to year—a major challenge. Fundraisers should track donor retention for their organizations as a key measure of success. This report recommends two additional measures. First, it suggests fundraisers follow the example of marketers and measure donor satisfaction in order to identify potential issues with engagement. Second, the report argues for evaluating fundraisers based on the lifetime value (LTV) of contributions. LTV the best measure of return on fundraising investment and should be a part of evaluating fundraisers. Pursuant, another funder of the research project, has a free online lifetime value calculator.

 

LANO will offer two sessions on deepening donor engagement in upcoming weeks:

 

Monday, March 7, Shreveport

Tuesday, April 12, Baton Rouge


The training will provide concrete examples of building donor relationships to maximize the return on fundraising investment.

Tags:  fund development  fundraising 

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Don't miss our Shreveport Double Header on March 7th!

Posted By Tasha L. Cooper, Louisiana Association of Nonprofit Organizations, Thursday, February 25, 2016

What can be better than one LANO event? That's right, TWO LANO EVENTS!

 

Please join us for our LANO double header on Monday, March 7th as we present our latest institute training: Deepening Donor Engagement.

 Cap off your afternoon with our community networking event, LANO Connects-Shreveport at Business First Bank.

**LANO Institute Training is not required to attend LANO Connects.**

 

 

LANO Institute: Deepening Donor Engagement- 2-4 p.m.

Community Foundation
401 Edwards Street, Suite 105
Shreveport, Louisiana  71101

 

What motivates your donors? How satisfied are they? How can you strengthen your relationship?

The latest fundraising research shows you should pay close attention to these questions if you want to maximize your fundraising effectiveness. In this session, you’ll learn practical ways to apply these findings to your own fundraising program.

Dr. Cory Spraks will lead this training session as we present ways to assess donor relationships. It will also offer helpful techniques to deepen donor engagement at every stage of the fundraising cycle—from acquisition through ongoing stewardship.

Registration fee: $120 non-member/ $60 LANO member. CLICK HERE TO REGISTER!

 

 

LANO Connects-Shreveport-4:30 p.m.

Business First Bank
800 Spring Street, Suite 120
Shreveprort, Louisiana  71101

 

"Everyone should build their network before they need it."- Dave Delaney, New Business Networking

 

Join us Monday, March 7th at Business First Bank in Shreveport as we host our annual networking event in Shreveport, LANO Connects!

 

Toya Graham, Executive Director for the Carolyn W & Charles T. Beaird Family Foundation will welcome our guests as our evening of fellowship begins. LANO members, friends of LANO, nonprofit supporters and guests are welcome to attend.  Cocktails and light hors d'oeuvres will be served.  Attendance is free.

When: Monday, March 7, 2016
4:30 PM
Where: Business First Bank
800 Spring Street, Suite 120
 Shreveport, LA 71101

 

Contact: Tasha Cooper
tashacooper@lano.org

CLICK HERE TO REGISTER FOR LANO CONNECTS!

 

 


 

Tags:  communications  development  LANO Institute  louisiana  nonprofit 

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It's not too late to sign up for tomorrow's E. D. Round Table

Posted By Tasha L. Cooper, Louisiana Association of Nonprofit Organizations, Wednesday, February 24, 2016

Are you an Executive Director or CEO in the nonprofit sector?  Are you looking to build partnerships within your community? Then LANO's E.D. Round Tables are for you!

 

Executive Director's Round Tables are held every month in Shreveport, New Orleans, Baton Rouge and Lafayette. These monthly sessions provide Executive Directors and CEOs with a forum to learn best practices, discover new ways to build partnerships, and create collective impact as a nonprofit community.

 

Please see below for tomorrow's E.D. Round Tables in Shreveport, New Orleans and Baton Rouge.  Lafayette will host their next E.D. Round Table on Wednesday, March 16th.

 

Baton Rouge-

Thursday, February 25 from 8:30 to 10:00 a.m. at the Old Governor's Mansion,502 North Boulevard.

 

This month our topic is:  How to inspire and motive your nonprofit team!

 

Please make sure to RSVP: http://www.lano.org/events/EventDetails.aspx?id=680346&group=

 

Shreveport-

Thursday, February 25 from 9:00 – 10:30 a.m. at First Presbyterian Church, 900 Jordan Street. 

 

Lindy Broderick, Executive Vice President of the Greater Shreveport Chamber of Commerce, will discuss how this special session is dealing with budget cuts and the impact it could have on the nonprofit sector. 

RSVP at: http://www.lano.org/events/EventDetails.aspx?id=760507&group=

 

New Orleans-

Thursday, February 25th from 4-5:30 p.m. at the Irish House, 1432 St. Charles Avenue.

Please RSVP: http://www.lano.org/events/EventDetails.aspx?id=760510&group=

Tags:  Baton Rouge  Executive Directors  New Orleans  nonprofit  nonprofit sector  Shreveport 

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2016 LA SCCC Applications DUE March 1st - 5 days left to submit applications

Posted By Robin Taylor, Louisiana Association of United Ways, Wednesday, February 24, 2016

The 2016 Louisiana State Combined Charitable Campaign (LA SCCC) application is available at www.lasccc.org/application  and is due by March 1, 2016. All qualifying health and human service non-profits operating within the state of Louisiana are encouraged to apply to be a participating charity. All charity applications will be reviewed and notified of eligibility no later than June 30, 2016.

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Don't miss a different take on storytelling: free webinar for LANO members this Friday, Feb. 26

Posted By Kris H. Rutledge, CausePlanet, Monday, February 22, 2016

How you can use your personal stories to inspire your staff, engage donors and influence stakeholders?

 

Author webinar

Join CausePlanet founder Denise McMahan and Annette Simmons, bestselling author of Whoever Tells the Best Story Wins, Friday, February 26, at 11:00 Central Time at a webinar interview at your desk.

 

She will cover these areas among others:

  • What kinds of stories can you draw from to make an impact?
  • How do you inspire trust with your stories?
  • How do you craft your stories with sensory details, point of view and more?

Register

 

Register now for this FREE interview for all LANO members. (The link requires LANO network sign-in to register.)

 

See more

 

See more with the Page to Practice™ summary of Simmons’ book:

 

·      Simply log in at the top right corner of CausePlanet’s home page (www.causeplanet.org) and fill in your registered email with LANO and “Password1”.

·      Click on “Summary Library” to see Whoever Tells the Best Story Wins and more titles.

Tags:  author webinar  Page to Practice 

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Six Smart Reasons to Keep Scrupulous Records

Posted By Celeste Viator, Hannis T. Bourgeois, LLP, Wednesday, February 17, 2016

Your organization must keep good records for tax filing purposes, but you may not be aware that good recordkeeping is important in other areas too. Here are six basic reasons to maintain an iron-clad system for maintaining financial receipts and documentation.   Click here for full article. 

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Connect with your Nonprofit Community at LANO Connects- Baton Rouge!

Posted By Tasha L. Cooper, Louisiana Association of Nonprofit Organizations, Monday, February 15, 2016

"The Opposite of Networking is NOT WORKING!"- Someone Smart

 

In this digital world where business is done with a click of the mouse, we forget that our phones,computers and tablets can never take the place of a real, meaningful conversation.

 

Please join us Tuesday, February 16th at The Old Governor's Mansion in Baton Rouge as we practice some face-to-face networking with LANO Connects!

 

Former Louisiana State Senator and current East Baton Rouge Mayoral Candidate Sharon Weston Broome will welcome our guests as our evening of fellowship begins. LANO members, friends of LANO, nonprofit supporters and guests are welcome to attend.  Cocktails and light hors d'oeuvres will be served.  Attendance is free.

 


When: Tuesday, February 16, 2016
4:30 PM
Where: The Old Governor's Mansion
502 North Blvd
 70802
United States
Contact: Emilie Bowman
Emiliebowman@lano.org



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Blue Cross Foundation: “Help Us Find the Angels Around You”

Posted By Tasha L. Cooper, Louisiana Association of Nonprofit Organizations, Monday, February 15, 2016
The Blue Cross and Blue Shield of Louisiana Foundation is seeking nominations for the 2016 Angel Awards through Friday, April 8, 2016. Now in its twenty-first year, The Angel Award® program recognizes Louisiana volunteers who perform extraordinary work for children in need. The Foundation will also make a $20,000 grant to the Louisiana-based charity represented by each honoree.

If you know an Angel, you can find more information – including rules and guidelines –and a nomination form online at www.ourhomelouisiana.org<http://www.ourhomelouisiana.org>.
Nomination packets are also available by calling toll-free 1-888-219-BLUE (1-888-219-2583) or by emailing Angel.Award@bcbsla.com<mailto:Angel.Award@bcbsla.com>. Nominators are encouraged to send supplemental information in support of the nomination, including testimonial letters, brochures, news articles, photos and videos. (Please note: These materials cannot be returned.)

Tags:  Angel Award  Blue Cross and Blue Shield of Louisiana  Blue Cross Blue Sheld  nonprofit 

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Applications DUE March 1, 2016! Don't Miss Your Chance to be a Part of the 2016 LA SCCC.

Posted By Robin Taylor, Louisiana Association of United Ways, Friday, February 12, 2016

Louisiana is already gearing up for the 2016 State Combined Charitable Campaign! Once again, state employees will be given the opportunity to contribute, through payroll deduction, to approved health and human service non-profit organizations.

 

All qualifying health and human service non-profits operating within the state of Louisiana are encouraged to apply to be a participating charity. The application is available at www.lasccc.org/application  and is due by March 1, 2016. All charity applications will be reviewed and notified of eligibility no later than June 30, 2016.

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A different take on storytelling: how you can use your personal stories to inspire your staff, engage donors and influence stakeholders

Posted By Kris H. Rutledge, CausePlanet, Wednesday, February 10, 2016

LANO members:

 

A different take on storytelling: using your personal stories

"Despite decades of pretending our work isn't to be taken personally, storytelling proves that if it isn't personal, it doesn't matter." So, how do you choose your organization's personal, powerful stories and deliver them to your donors? How can you tell inspiring personal stories to motivate your nonprofit staff?

 

Annette Simmons, bestselling author of Whoever Tells the Best Story Wins, guides you on how to use your own stories to influence, persuade and inspire.

 Author webinar

Join CausePlanet founder Denise McMahan and Annette Simmons Friday, February 26, at 11:00 Central Time at a webinar interview at your desk.

 

She will cover these areas among others:

  • What kinds of stories can you draw from to make an impact?
  • How do you inspire trust with your stories?
  • How do you craft your stories with sensory details, point of view and more?

Register

 

Register now for this FREE interview for all LANO members. (The link requires LANO network sign-in to register.)

 

See more

 

See more with the Page to Practice™ summary of Simmons’ book:

 

·      Simply log in at the top right corner of CausePlanet’s home page (www.causeplanet.org) and fill in your registered email with LANO and “Password1”.

·      Click on “Summary Library” to see Whoever Tells the Best Story Wins and more titles.

Tags:  author webinars  CausePlanet  Page to Practice 

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Next Wave Non-Profit Leaders Training Series

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Emerging Leaders

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