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LANO members: New FREE book summary on how to sell your cause

Posted By Kris H. Rutledge, CausePlanet, Monday, August 4, 2014


Every nonprofit is in the business of persuading others or selling its cause. But, do you know what it really takes to move others? Because clients and constituents have access to more information at their fingertips, they have the power. Sales techniques have radically changed. Are you up-to-date?

Do you know how to:

1.     Problem-find vs. problem-solve?

2.     Become more attune with your clients?

3.     Use 6 new pitches?

4.     Improvise based on your clients’ goals/needs?

5.     Make your "selling” purposeful and personal?

Dan Pink, author of To Sell Is Human, CausePlanet’s new book summary, gives you all these practical tips and more.

Download this summary and hundreds of others in 3 simple steps:

1.     Visit www.causeplanet.org.

2.     Click on "Subscriber Log-in” at the top right corner, using your email and "Password1”.

3.     Click on "Visit the Summary Library” and download any title you like.

Questions? Email us at Support@CausePlanet.org.

Dan Pink’s and other summaries are available FREE for dues-paying (General and Associate) members thanks to the Blue Cross and Blue Shield of Louisiana Foundation.

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Tags:  CausePlanet  Page to Practice 

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LANO Conference and Annual Meeting featuring Kay Sprinkel Grace - November 6 & 7, 2014

Posted By Jessica A. Erwin, Louisiana Association of Nonprofit Organizations, Friday, August 1, 2014

 

The Louisiana Association of Nonprofit Organizations (LANO) is pleased to announce its 2014 Conference to be hosted November 6 & 7 at Pennington Biomedical Research Center in Baton Rouge. Fundraising expert Kay Sprinkel Grace (bio) will lead this intensive, two-day conference focused on fund development. 

In additional to Grace's facilitated discussions and workshops, the conference includes: an awards luncheon recognizing Louisiana’s outstanding nonprofits; breakout sessions covering topics such as corporate giving, grantmaking, social media, and board giving; and LANO’s Annual Meeting. 

Agenda

November 6
9:00-10:00 a.m.            Networking, registration and breakfast
10:00-10:15 a.m.          Welcome remarks; sponsor recognition
10:15-11:00 a.m.          Opening session facilitated by Kay Sprinkel Grace
11:00 a.m.-12:00 p.m.   Breakout sessions facilitated by Kay Sprinkel Grace
12:00-1:00 p.m.            LANO Force for Good Awards Luncheon
*
1:30-2:30 p.m.              Breakout sessions:
                                       • Social Media: Online Giving
                                       • Special Events
                                       • Corporate Social Responsibility
2:45-3:45 p.m.              Breakout sessions: 
                                       • Grantmaking
                                       • Annual Giving
                                       • Board Responsibility
4:00-5:00 p.m.              Cocktail reception
5:00-6:00 p.m.              LANO Annual Meeting

November 7
8:30-9:00 a.m.              Networking and breakfast
9:00 a.m.-12:00 p.m.    General Session featuring Kay Sprinkel Grace
12:00-1:00 p.m.            Lunch to go or optional LANO 101 Session

Fees
Members: $185 (includes awards luncheon)
Non-members: $250 (includes awards luncheon)
Luncheon only: $35 (registration link at bottom of page)

Registration
Click here to register today!
Please submit your registration form(s) prior to November 3.

 

Preferred Hotel

LANO is delighted to partner with the Crowne Plaza Hotel to offer discounted room rates to our members. To reserve your room, use the group code ANO on the hotel's website - www.crownebaton.org - or call 1-800-678-4065.

Venue and Directions
Pennington Biomedical Research Center is located at 6400 Perkins Road, Baton Rouge. The conference will be held inside the C.B. Pennington, Jr. Building. Enter the campus through the Kenilworth entrance. Follow the driveway  and parking lot signs to the C.B. Pennington, Jr. Building.

Map

Sponsors

 

 

 * To register for the LANO Force for Good Awards Luncheon ONLY, click here.

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Tags:  annual meeting  conference  fund development  Kay Sprinkel Grace  LANO 

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What you should know about the end of corporate giving

Posted By Erica Crenshaw, Execute Now!, Thursday, July 31, 2014


As corporate social responsibility evolves, businesses are questioning if traditional philanthropic giving is an antiquated expense line. Today, stakeholders and investors expect more integrated methods for tying social impact to core business activities. While this is a worthwhile endeavor, many companies are finding the reality of cutting ties with charitable giving easier...

Read more in the Finance Fundamentals Newsletter

by Erica McGeachy Crenshaw, CEO of Execute Now!




Tags:  Execute Now!  Finance Fundamentals 

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Free Webinar: How to Captivate and Engage Constituents with Your Website

Posted By Lori Kadavy, Firespring, Wednesday, July 30, 2014


How to Captivate and Engage Your

Constituents with Your Website

FREE WEBINAR
Wednesday, August 13, 2014 - 9:30 a.m. CDT

 

The nonprofit industry is constantly evolving—especially from a technological standpoint. Now more than ever, having an effective website is the single most crucial component of an effective communications plan. Learn from more than 10 years of focus group research with nonprofit constituents and donors on how you can captivate and engage your audience. Join Jay to discover:

  • The 5 required elements of an engaging website.
  • The 3 biggest mistakes nonprofits make with their websites.
  • 5 proven methods for promoting your organization online.
  • The #1 factor nonprofits should consider regarding search engine optimization.
  • Real-world examples of nonprofit organizations that have mastered their online presence.

Don’t miss this nonprofit-changing session led by Jay Wilkinson, one of America’s top-rated speakers on websites and marketing for nonprofits.

ABOUT THE PRESENTER
Jay Wilkinson is a lifelong entrepreneur and longtime business owner. He sits on the board of several nonprofits and is an avid supporter of programs that provide leadership and enrichment programs for America’s youth. He speaks regularly on the topic of nonprofits and the web throughout the United States. He has appeared on CNN and other news outlets discussing how emerging technologies are shaping our future and is considered a leading authority on the impact of marketing on the web for nonprofits.

 

REGISTER NOW

Tags:  firespring  Fundraising  technology  webinar  website 

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Furniture Sale

Posted By Erica Crenshaw, Execute Now!, Wednesday, July 30, 2014
Lamp: $20                
Television Stand: $50
Plush Red Chair: $50        
Conference Table: $50
Mahogany Curio: $100
Mahogany Desk: $150 
Complete Set: Mahogany Desk and Curio: $200

Cashier's checks only made out to Execute Now!.

The buyer must arrange pickup and delivery.

 

Interested Buyers Email: etaylor@executenow.com



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The Four Point Partnership Plan

Posted By Matt Mullenix, Mission Media, Monday, July 28, 2014
For all there is to learn about communication—its art, science, tactics and strategy—there is as much to learn about partnership, that state of more perfect union achieved only through successful communication.
 
In a sense, these are two aspects of the same goal: If the object of communication is getting your point across, your partners count among those most thoroughly aware and approving of your message. What communicator wouldn't love to take for granted the full partnership of every audience?
 
In another sense, partnership is its own goal and reward.  We are physically limited creatures and must partner to meet almost every need; we are also social animals and enjoy company for its own sake.
 
"Friendship,” wrote Aristotle, "is essentially a partnership.”
 
For these reasons, I find communications and partnership equally important in the work of public relations.  Though neither field can be mastered in one lifetime, much good can be done by trying to better our practice of each.
 
Along the lines of my "Four Point Communications Plan,” here’s an outline for crafting partnerships that includes the basic elements found in many of those built to last.
 

Tags:  Collaboration  Communications  partnership 

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5 Tips for Increasing Recurring Donations

Posted By Jason Nicosia, CommitChange, Thursday, July 24, 2014

1. Ask for it.

Do your donors know that they can make recurring gifts through your campaign or website? If you don’t make a compelling ask in a prominent place on your website or your donation form, it won’t happen.

2. Emphasize.

So many tools out there either don’t offer a recurring gift option, or don’t make it an obvious choice next to the one-time option.

Once we gave the recurring gift option equal weight on our donation form, the number of donations that recur monthly jumped to 11.7%. Simply by making the option more obvious!

3. Explain the impact.

If you take the time to explain to your donors how a recurring gift will make a bigger impact, they will be more likely to choose that option.

For example, explain on your website that your nonprofit is able to better plan for the future if it can predict cash flow more accurately. Offer suggestions as to things your nonprofit is able to accomplish when you receive a recurring gift.

4. Suggested recurring gift amounts.

If your nonprofit offers suggestions of appropriate monthly amounts, your average recurring gift is likely to be much higher.

5. Make it easy to cancel or change a recurring donation.

This is an easy one.

Are you more likely to sign up for something that you can cancel at any time, or for something that you're locked into for months or a year?

Be sure to tell your donors how they can easily change or cancel their monthly gift at any time. They’ll be much more likely to get that gift started.

Summary:

Creating a sustainable recurring gifts program can make life a lot easier for your nonprofit. In order to create a successful program, organizations need to tell compelling stories and use the right tools that are built with the donor experience as a priority. When a nonprofit can predict their cash flow, an organization can better plan for their future. 

Read the full article HERE


Tags:  Fundraising  online fundraising 

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Talk is cheap, implementation is not

Posted By Erica Crenshaw, Execute Now!, Wednesday, July 16, 2014


"A mediocre plan well implemented will outperform the most brilliant plan accompanied by mediocre implementation," say the coauthors of The Nonprofit Business Plan.

The strategic planning process is an exciting time for many nonprofits because of the potential the plan promises. However, the emphasis should be placed on potential. Without the ability to implement a strategic plan, the process is entirely useless. In other words, talk is cheap and implementation is ... Read more at the Finance Fundamentals Newsletter.

by Erica McGeachy Crenshaw, CEO of Execute Now!


Tags:  Execute Now!  Finance Fundamentals 

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Check out CausePlanet's new book summary: The Money-Raising Nonprofit Brand

Posted By Kris H. Rutledge, CausePlanet, Tuesday, July 15, 2014

 

Fundraising and marketing should go together hand-in-hand, asserts author Jeff Brooks. How can you blend them effectively?

Peruse our new Page to Practice™ summary of Jeff Brooks' book, The Money-Raising Nonprofit Brand.

It covers how to:

Discover why branding efforts often fail nonprofits and why commercial-style branding can damage an organization.
Learn how to connect your cause with potential donors and bring your brand to life.
Apply seven essential elements of a successful fundraising call to action that will motivate donors to give.
Use imagery that reminds donors why they care about you and communication strategies that set you apart from other causes.



To access the book summaries:

1. Log in at www.CausePlanet.org on the left panel, using your email address on file with LANO and "Password1".

2. Click on the "Summary Library" tab and download any title you like.

3. Questions? Email us at Support@CausePlanet.org.


This and other summaries are available FREE for dues-paying members thanks to the Blue Cross and Blue Shield of Louisiana Foundation.


        

Tags:  book summary  CausePlanet  Page to Practice 

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Public School Advocacy Group to Discuss Alternative Principal Certification

Posted By Michael Eskridge, Advance Innovative Education, Tuesday, July 15, 2014

Dr. Michael Eskridge, executive director of the nonprofit Advance Innovative Education, will join Baton Rouge City Councilwoman Ronnie Edwards (Dist. 5) on local television program "Spotlight on 5” to discuss new opportunities for state educators to qualify as principals through a unique certification process.

The program will air Tuesday, July 29 at 8:00 PM and again at same time Sunday, August 3 on Metro 21, a 24 hour cable channel that reaches 150,000 households in East Baton Rouge Parish. The segment will also be available on YouTube after July 25.

Mrs. Monique Burdett, an assistant principal and alumnus of the alternative professional certification known as Re-designing Lessons, Re-envisioning Principals (RLRP), will provide additional perspective on the value and need for this professional development program.

Topics discussed will include the qualifications, cost and coursework required by the RLRP program and how graduates receive assistance with placement in school leadership positions.

An additional opportunity to learn about Advance Innovative Education and its mission will be available July 22 at noon during a Citizens Advisory Council Meeting held at United Christian Faith, located at 9229 N. Ridgewood Drive in Baton Rouge.

More info, see:



Tags:  certification  Education  principal  teacher 

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