What is a breakthrough nonprofit brand (BNB)?
Jocelyne S. Daw has over twenty five years’ experience in the nonprofit sector, and is a recognized pioneer in the evolution of business-community partnerships and the integration of marketing and fundraising. Most recently, she was Vice President Marketing and Community Engagement at Imagine Canada. Jocelyne is an international speaker and author of Cause Marketing: Partner for Purpose, Passion and Profits (Wiley). She advises leading business and community organizations in building innovative community strategies that deliver stand out brand identity, strengthen relationships and power results.
To find out, attend CausePlanet's lively interview with consultant, Jocelyne Daw, and coauthor of "Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results."
Learn more about the seven principles that transformed eleven visionary nonprofits with vastly different characteristics and challenges. Understand why branding starts and the top and should be in everyone's job description.
We'll interview Daw about how to begin thinking like a breakthrough branding practitioner and welcome your questions. Don't miss this exclusive LANO member opportunity to ask questions you've always wanted to know about branding strategy.
Now LANO members can download the free Page to Practice book summary of"Breakthrough NonprofitBranding" before attending the interview.
When is the free live author webcast?
Thursday, February 16 at 2 p.m.
[Click here for page with member registration link.]
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Questions about the webcast or CausePlanet? Email Denise@CausePlanet.org
CausePlanet exclusive LANO member content provided by a generous gift from the Blue Cross and Blue Shield of Louisiana Foundation.