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Live Webcast with Fundraising Expert Tom Ahern
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Live Webcast with Fundraising Expert Tom Ahern

Attend CausePlanet's live webcast with award-winning international consultant, Tom Ahern, and author of “Seeing Through A Donor's Eyes.”

3/16/2012
When: Friday the 16th
From 10:30-11:30 AM
Where: Webinar: Register and View at Your Desk
Contact: Denise McMahan

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Why are you raising money? 

Tom Ahern is recognized as one of North America’s top authorities on nonprofit communications.

He began presenting his top-rated "Love Thy Reader” workshops at fundraising conferences in 1999. Since then, he has introduced thousands of fundraisers in the U.S., Canada and Europe to the principles of reader psychology, writing and graphic design that make donor communications highly engaging and successful. He founded his consulting practice in 1990.

His firm specializes in capital campaign statements, nonprofit communications audits, direct mail and donor newsletters. His efforts have won three prestigious IABC Gold Quill awards, given each year to the best communications work worldwide. You can visit his site at www.aherncomm.com. 

If you haven't written a general case for support recently, Tom Ahern argues you really don't know why you're raising money. Writing a compelling case forces you to think about your organization's promise, your organization's proof and how the donor fits into your world.

Join our lively interview with Tom Ahern and find out what three essential questions you must answer in your case, why you need to "get stupid” and how to write for browsers when creating your appeals.

Attend CausePlanet's live webcast with award-winning international consultant, Tom Ahern, and author of "Seeing Through A Donor's Eyes.”

 

How do I register?

LANO Members can click here for event details and a link to register.

 

From Ahern's interview, you'll:

  • Discover what your donors (really) want to read or hear when deciding how to support your organization.
  • Find out what the triggers are for engaging your constituency and motivating action.
  • Apply a winning framework that is donor-centric and demonstrates how well you understand your readers and listeners.

We'll speak with Ahern about the key principles in seeing through a donor's eyes and welcome your questions.

Don't miss this exclusive LANO opportunity to ask questions you've always wanted to know about creating a winning appeal.

And remember, now LANO members can download the free Page to Practice book summary of Ahern's "Seeing Through A Donor's Eyes" before attending the interview.

Not a LANO member yet?

Sign up with LANO so you can attend this exclusive event and receive many other resources and benefits.

Questions? Email Denise@CausePlanet.org

 

Special thanks to the Blue Cross and Blue Shield of Louisiana Foundation for sponsoring CausePlanet's Page to Practice™ service for LANO members.

CausePlanet exclusive LANO member content provided by a generous gift from the Blue Cross and Blue Shield of Louisiana Foundation.

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