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LIVE AUTHOR INTERVIEW: Cause marketing expert Jocelyne Daw
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LIVE AUTHOR INTERVIEW: Cause marketing expert Jocelyne Daw

Join CausePlanet founder and publisher Denise McMahan for a lively discussion about cause marketing with expert and author Jocelyne Daw, author of: Cause Marketing: Partner for Purpose, Passion and Profits

7/31/2013
When: Wednesday, July 31st
From 11 AM till Noon
Where: Webinar: Available at your computer
Contact: Denise McMahan

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Jocelyne Daw is vice president, Marketing and Social Engagement, at Imagine Canada, the national voice for Canada's nonprofits, charities and socially-responsible businesses.

She has over 25 years of experience in the nonprofit sector, with a focus on marketing, social enterprise, corporate-cause partnerships, cause marketing and fund development.

She is also the author of Breakthrough Nonprofit Branding, which is featured at CausePlanet.

Reach her at info@causemarketing.ca.

 

Cause marketing partnerships grew from $125 million in 1990 to just under $1 billion by 2003: a 900 percent increase.

It's clear that cause marketing is here to stay. Companies continue to find more money and resources in their budgets for cause marketing, a viable fundraising tool to generate revenue and achieve your mission.

Be a corporate "cause of choice."

Jocelyne Daw's Cause Marketing: Partner for Purpose, Passion and Profits shows you how to become more marketing-oriented and strategic in your presentation of your cause and your relevance to the community—critical components in positioning yourselves as the "cause of choice.”

Several factors are converging to make cause marketing a must-have tool for nonprofits, including:

  1. An increase in competition for fundraising dollars, which has created an environment where nonprofits need to be more innovative and creative in getting their messages out, and
  2. More corporations are participating in cause-marketing relationships and spending more of their charitable dollars than ever before on this type of marketing.

Join CausePlanet founder and publisher Denise McMahan for a lively discussion about cause marketing with expert and author Jocelyne Daw.

Questions in this interview will touch on the book's following highlights:

  • Learn how to become a "cause of choice” for corporate support.
  • Discover practical tools to put processes and procedures in place for cause programs.
  • Find out what makes cause programs so profitable.
  • Create an alignment between a cause program and your organization’s goals and needs.
  • Learn three steps to successfully execute a cause-marketing program.

 

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This LIVE AUTHOR INTERVIEW is made possible and offered FREE to the LANO member network by a generous grant from the Blue Cross Blue Shield of Louisiana Foundation.

 

Looking to partner with another member in a Cause Marketing enterprise?  Opt-in to LANO's new Sponsorship Directory! 

 

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