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LIVE INTERVIEW with Authors of The Brand IDEA
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LIVE INTERVIEW with Authors of The Brand IDEA

The authors of The Brand IDEA have created a branding framework that is both a diagnostic tool for determining whether an organization is managing its brand effectively and a prescriptive model to guide organizations in their brand management efforts.

When: Wednesday, May 7th
From 11 Am till Noon
Where: Webinar: Available at your computer
Contact: Denise McMahan

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Julia Shepard Stenzel is a consultant to nonprofits and an active board member. Her work over the last 20 years has focused on strategy, policy development and management systems. Shepard Stenzel previously worked for Kaiser Permanente, the World Health Organization and Mercer Consulting. She received her BA from Princeton University and has an MBA from Harvard Business School.

Nathalie Laidler-Kylander is a lecturer of public policy at the Harvard Kennedy School; a senior research fellow at the Hauser Institute for Civil Society, Harvard University; and an adjunct assistant professor of international business at the Fletcher School, Tufts University. She has been researching nonprofit brands since 2001 and has written extensively on the subject. Her prior work experience includes senior marketing positions in both the private and nonprofit sectors. Her research interests continue to focus on the role of nonprofit brands and the emergence of the fourth sector.



The result of more than two years of research and collaborative effort supported by the Rockefeller Foundation, The Brand IDEA examines the role of brands in the nonprofit sector.






Authors Julia Shepard Stenzel and Nathalie Laidler-Kylander in The Brand IDEA give you a framework to revolutionize your nonprofit's brand to increase your impact.

In this hour-long interactive interview, learn the new way of thinking about brands that the authors call a nonprofit "paradigm shift.”

Stimulate a better understanding of what brands can do for you and why they’re important.

Apply the IDEA framework and tools to help you effectively manage your brand: 


  • Does your brand align with your mission and core values?
  • Does your brand identity (internal) align with your image (external)?


  • Do you engage all your stakeholders in defining and communicating your brand identity?


  • Does your brand allow you to collaborate and extend your sphere of influence to maximize your impact?

Join us!

Join CausePlanet founder and publisher Denise McMahan for a lively discussion on the IDEA framework and how to implement it with Julia Shepard Stenzel and Nathalie Laidler-Kylander.



(Requires LANO network log-in credentials)


FREE LANO network access to this LIVE AUTHOR INTERVIEW series and member subscriptions to CausePlanet's Page to Practice executive summary database provided by generous support from the Blue Cross Blue Shield of Louisiana Foundation.

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