"Simply applying the principles of commercial branding to nonprofit fundraising is exactly the wrong thing to do. It's the cause of most branding accidents."--Jeff Brooks, author of The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
Corporate branding promotes ideals and the abstract. Nonprofit brands must connect the donor with a gritty reality. So, how do you connect your donors to your brand in order to most effectively raise money? Join us for an exclusive interview with Jeff Brooks.
We will highlight the following topics: the seven elements of a fundraising offer, the five elements that strengthen a fundraising offer, a powerful fundraising icon or image the hallmarks of donor-focused communications and the structure and culture of a donor-focused nonprofit.
Jeff Brooks, creative
director at TrueSense Marketing, has served the nonprofit community for more
than 25 years, working as a writer and creative director on behalf of top North
American nonprofits, including CARE, St. Jude Children's Research Hospital, World
Vision, Feeding America, World Relief, and dozens of urban rescue missions and
Salvation Army divisions. He blogs at futurefundraisingnow.com, podcasts at
fundraisingisbeautiful.com, and is the author of the popular book The
Fundraiser's Guide to Irresistible Communications (2012).