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Webinar: Are You Good Enough for Me? A Different Way to Find Your Ideal Donor
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When: 5/4/16
United States
Contact: Bloomerang

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Fundraising time is scarce and precious, so why waste it chasing donors who are DOA - dead on arrival? Flip prospecting upside down by asking yourself "Is this donor good enough for me?"
In this webinar, Ellen Bristol and Linda Lysakowski show you how to figure out who's "good enough" to justify investing your time and energy, and how to tell the difference between "worth it," "so-so," and "lose their phone number." Guess where it starts - with your nonprofit's values.
Learning objectives:
  • The Cousin Judy Principle, basis of "Are you good enough for me"
  • Figuring out what your fundraising time is really worth - and how little of it you have
  • Exchange of Value: how your nonprofit's value-added and your best donors' value-sought equals engagement
  • How engagement drives giving
  • Putting "capacity" in its place


About the Presenters:

Ellen Bristol is a self-confessed performance management geek and a nut for metrics. Developer of the methodology Fundraising the SMART Way, Ellen knows a better way to manage the fundraising function for continuous improvement. She and Linda Lysakowski, co-authors of The Leaky Bucket: What's Wrong with Your Fundraising and How You Can Fix It!, work together to bring these innovative principles to nonprofits throughout the world.


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