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How to Captivate and Engage Constituents with Your Website
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When: 7/14/16
12 PM
United States
Presenter: Jay Wilkinson

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Everything you do as a nonprofit organization leads people back to your website. It is the center of your marketing universe and the home base of your brand. Does your website captivate and engage people or is it merely an online brochure with a few photos and a mission statement? In this session, Jay will share more than a decade of focus group research that reveals:
  • The 3 biggest mistakes nonprofits make with their website.
  • The 4 attributes of an engaging web presence.
  • 3 proven methods for promoting your website.
  • The 5 required elements of an engaging website.
  • Real-world examples of nonprofit organizations that have mastered their online presence.


About the Presenter:

Jay Wilkinson Image
Jay Wilkinson has been actively involved in the nonprofit community throughout his life. He sits on the board of several nonprofits and is an avid supporter of programs that provide leadership and enrichment programs for America’s youth. As an educator, he has trained thousands of nonprofit fundraisers, marketers and executives and has appeared on CNN and other national news outlets.
Jay currently serves as the CEO of Firespring–a Nebraska-based company that provides fundraising campaigns, comprehensive website packages, donor management tools and IT help desk support to thousands of organizations worldwide. Firespring tools help nonprofits raise money and manage events while presenting a professional online presence.


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