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Writing For Humans: 10 Tips to Defeat Robot Overlords of Copy
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When: 9/22/16
12 PM
United States
Presenter: Sheena Greer

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Ever read something and think “was this written by aliens? Or robots? Or robot aliens? A monkey? A robot monkey? Oh God, there are robot monkeys!?”

Ever feel that way about your own writing?

It takes more than a thousand monkeys working at a thousand typewriters to craft the perfect message that will move your donors - it takes a thoughtful, imaginative, emotional human. 

Just like you!

In this webinar, we'll explore how to move beyond the stale and stodgy into spectacular and stunning storytelling that will touch your donors' hearts (and not make them fear a metallic simian apocalypse.)
Learning objectives:
  • What is boring (and why it's dangerous)
  • How to boost the emotional appeal of your writing
  • Tools and tips for donor-centric storytelling
  • Where to look for inspiration when you're stuck


About the Presenter:

Sheena Greer Image
A decade in the nonprofit sector has given Sheena Greer a disruptive spirit and a lofty goal: she wants you to stop doing things the way they’ve always been done so you can start doing the things you were always meant to do. She is a steadfast strategist, a master storyteller, a fierce advocate, a midwife for good ideas, and generally just a silly person. She believes in planting impossible gardens, lifelong learning, and that play is the antidote to many of life’s toughest problems.

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