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Retention Fundraising: Keeping your donors for a lifetime
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When: 12/8/2016
11 AM
Where: Webinar
United States
Presenter: Roger Craver
Contact: Amy Warner

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Don’t Miss Out: Diminish donor attrition Attrition costs your organization money and effort. It undermines the sector as a whole. Unfortunately, many fundraisers accept low donor retention as a fact of life. Roger Craver says it doesn’t have to be that way. Craver has unpacked the answers to many of the challenges nonprofits face with attrition such as shifting the fundraiser’s focus to what matters most to donors, overthrowing retention barriers, responding efficiently and more. Learn how to increase your retention rates The nonprofit sector is in dire need of determined action to diminish donor attrition. Thanks to a study of more than 250 organizations, Craver and his collaborators have introduced a framework for boosting retention and the lifetime value of donors. Webinar with Roger Craver Join CausePlanet founder Denise McMahan and Roger Craver Thursday, December 8, at 11:00 Central Time for a webinar interview at your desk. Craver will touch on the following topics: • Why retention is important • Why donors leave • How to measure retention • 7 key drivers of donor commitment • Barriers to retention • Easy retention wins Register Register now for this FREE interview for all LANO members. (The link requires LANO network sign-in to register.) See more See more with the Page to Practice™ summary of Craver’s book: • Simply log in at the top right corner of CausePlanet’s home page ( and fill in your registered email with LANO and “Password1”. • Click on “Summary Library” to see Retention Fundraising and more titles. 



About the Presenter:

Roger Craver, author of "Retention Fundraising: The New Art and Science of Keeping Your Donors for Life," is a disrupter and challenger of the status quo. A pioneer in direct response fundraising in the 60s, telemarketing in the 70s, online information services in the 80s, multi-channel fundraising and communication in the 90s, and donor strategies today. Roger brings an experienced and critical eye to the greatest problem faced by today's nonprofits: donor retention. 



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