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Establish, grow and deepen your business partnerships

Posted By Denise McMahan, CausePlanet, Thursday, September 8, 2011
Updated: Thursday, September 8, 2011
Would you like to create mutually beneficial partnerships between your nonprofit and local businesses to help with marketing and fundraising?

It's called cause marketing, and it's developed into a specialized field of its own.

Large nonprofits are hiring staff members whose sole job is managing these partnerships. But cause marketing can work for nonprofits of all sizes. You simply need to take the lessons learned from famous cause marketers like Susan G. Komen for the Cure and Livestrong, and scale those down to approaches that work at the local level.

That's what presenter and author Joe Waters will show you how to do during this CausePlanet webinar for LANO members on Thursday, September 29 at 3 p.m. 

During this webinar, you'll learn how cause marketing must benefit both the nonprofit and ... More

Tags:  cause marketing 

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