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Interview with Joe Waters: 40 new and improved strategies to fundraise with businesses

Posted By Denise McMahan, Founder/Publisher, CausePlanet, Monday, February 10, 2014

Nine themes for fundraising success: Author Joe Waters


Joe Waters, cause marketing expert, gives 40 specific, practical strategies in his new book that you can implement now to further your profitable relationships with businesses.


These strategies fall into nine categories or themes:

  • point-of-sale
  • physical go-tos
  • social media
  • online deals
  • direct gifts from businesses
  • money from employees
  • required actions from consumers
  • nonprofit celebrations and
  • special opportunities


Join us to learn more from author Joe Waters!




Join me for a lively discussion via webinar on Thursday, March 27, with Joe Waters about his innovative strategies designed to do more with corporations.


LANO members and friends can register for FREE, thanks to the generous support of the Blue Cross and Blue Shield of Louisiana Foundation.



LANO members: Visit to download the free book summary by logging in with your email address and Password1.




Tags:  CausePlanet  Fundraising with Businesses  Page to Practice 

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