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Engaging Millennial Donors

Posted By Gretchen Carter, Greater Giving, Thursday, February 20, 2014

No surprise, millennials are the most connected and technological generation yet, but with that comes huge competition for their attention. Here are tips to help your organization stand out from the crowd and turn a young potential donor into a life-long supporter.

Three factors tend to work against nonprofit organizations seeking to engage and mobilize younger donors:

  1. Organizations need to access the same technological channels millennials are using in their own day-to-day lives in order to reach them.
  2. Younger donors have less capital available for charity.
  3. Millennials are more technologically connected than ever before, so they are bombarded with causes asking for their time and resources.

To engage successfully, organizations need to speak the language of younger donors, connect with them on their preferred mediums, and offer options for involvement that require less capital, more spreading information digitally, and more tangible activism.

Getting a young donor involved with your organization, even at the volunteer level, is an investment in a long-term relationship...

Read full article with tips for message delivery, language and engagement...




Tags:  donors  online fundraising 

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