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Five Reasons You Might Be Missing Repeat Donors

Posted By Reed Alberg, RAZ Mobile, Wednesday, April 30, 2014

Earlier this month, npENGAGE reported that three out of four first-time donors to nonprofits never make a second gift. 

The article suggests that the reason for this is that these first-time donors are treated as spectators and not as investors. The report also tells us that first-time donors also "low-ball” their donations.

I imagine that there’s no secret, single reason for this low rate of repeat gifts, but from my point-of-view I see 5 reasons for why this may be happening. Again, just my point-of-view on this issue of low repeat donations.  Read more...

Tags:  Fundraising  mobile  nonprofit  social media 

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