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Webinar with Roger Craver: keep your donors for a lifetime

Posted By Amy Warner, CausePlanet, Monday, November 21, 2016

Don’t Miss Out: Diminish donor attrition

Attrition costs your organization money and effort. It undermines the sector as a whole. Unfortunately, many fundraisers accept low donor retention as a fact of life.

Roger Craver says it doesn’t have to be that way. Craver has unpacked the answers to many of the challenges nonprofits face with attrition such as shifting the fundraiser’s focus to what matters most to donors, overthrowing retention barriers, responding efficiently and more.

Learn how to increase your retention rates

The nonprofit sector is in dire need of determined action to diminish donor attrition. Thanks to a study of more than 250 organizations, Craver and his collaborators have introduced a framework for boosting retention and the lifetime value of donors.


Webinar with Roger Craver


Join CausePlanet founder Denise McMahan and Roger Craver Thursday, December 8, at 11:00 Central Time for a webinar interview at your desk.


Craver will touch on the following topics:


    Why retention is important

    Why donors leave

    How to measure retention

    7 key drivers of donor commitment

    Barriers to retention

    Easy retention wins




Register now for this FREE interview for all LANO members. (The link requires LANO network sign-in to register.)


See more


See more with the Page to Practicesummary of Craver’s book:

·       Simply log in at the top right corner of CausePlanet’s home page ( and fill in your registered email with LANO and “Password1”.

·       Click on “Summary Library” to see Retention Fundraising and more titles.

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