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Interview with Joe Waters: 40 new and improved strategies to fundraise with businesses

Posted By Denise McMahan, Founder/Publisher, CausePlanet, Monday, February 10, 2014

Nine themes for fundraising success: Author Joe Waters


Joe Waters, cause marketing expert, gives 40 specific, practical strategies in his new book that you can implement now to further your profitable relationships with businesses.


These strategies fall into nine categories or themes:

  • point-of-sale
  • physical go-tos
  • social media
  • online deals
  • direct gifts from businesses
  • money from employees
  • required actions from consumers
  • nonprofit celebrations and
  • special opportunities


Join us to learn more from author Joe Waters!




Join me for a lively discussion via webinar on Thursday, March 27, with Joe Waters about his innovative strategies designed to do more with corporations.


LANO members and friends can register for FREE, thanks to the generous support of the Blue Cross and Blue Shield of Louisiana Foundation.



LANO members: Visit to download the free book summary by logging in with your email address and Password1.




Tags:  CausePlanet  Fundraising with Businesses  Page to Practice 

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LANO members: Free download of new book summary "Fundraising with Businesses" is available!

Posted By Denise McMahan, CausePlanet, Thursday, January 30, 2014



CausePlanet has just posted the new executive book summary of Fundraising with Businesses: 40 New and Improved Strategies for Nonprofits by Joe Waters.

Thanks to the Blue Cross and Blue Shield of Louisiana Foundation, LANO's General and Associate (dues-paying) members can download this book summary and others for FREE at CausePlanet.

How do I download this new book summary? 

  1. Simply log in at on the left panel, using your email address on file with LANO and "Password1". 
  2. Click on the "Summary Library" tab and download any title you like. 
  3. Questions? Email us at [email protected]

Don't forget, you can register to attend the author interview with Joe Waters on March 27 at 11 a.m. CST (all LANO Members and Friends are invited; link requires LANO network sign-in to register).

by Denise McMahan, Founder/Publisher, CausePlanet






Tags:  CausePlanet  Fundraising with Businesses  Page to Practice 

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