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New Orleans Institute Training - Marketing - Gambel
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New Orleans Institute Training - Marketing - Gambel

Strong marketing communications can greatly increase your nonprofit’s fundraising success and help you to better carry out your programs. But with limited time and resources, how do you put a strong marketing communications program in place? Gambel Communications, in partnership with LANO, presents a special day-long communications training for nonprofits. Let us take you through tried and true best practice recommendations to enhance your communication and maximize your efforts.

3/27/2018
When: Tuesday, March 27, 2018
9:00 AM
Where: Broadmoor Arts and Wellness Center
3900 General Taylor
New Orleans, Louisiana  70125
United States
Contact: Katelyn Smith
225-929-5266


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Strong marketing communications can greatly increase your nonprofit’s fundraising success and help you to better carry out your programs. But with limited time and resources, how do you put a strong marketing communications program in place? Gambel Communications, in partnership with LANO, presents a special day-long communications training for nonprofits. Let us take you through tried and true best practice recommendations to enhance your communication and maximize your efforts. The training will include an in-depth look into topics including: media relations, media training, crisis communication, social media strategy, strategic partnerships, digital marketing, graphic design and nonprofit communications. Sessions are as follows:

 

 

Sign In / Breakfast / Welcome ( 9AM - 10AM) 

 

 

• Social Media Strategy (10 AM – 11 AM): In an ever-evolving world of instant digital communication, how can your business stay relevant – and on which platforms should you focus your efforts? Learn just what a social media content strategy is and how to cultivate it based on your brand and your audience – and discover how to use analytics to inform its creation. Walk away from this session with a deep understanding of how to effectively communicate with your target audience online...and how to keep up with the ever-changing landscape.

• Digital Marketing + Graphic Design (11:15 AM – 12:15 PM): Analytics and design: the two things that make your digital media efforts stand apart from the rest. The world of digital marketing efforts can be overwhelming, and learning how SEO, SEM, email marketing and social media work in unison takes time. The good news is that these tools allow us to analyze and understand our marketing campaigns – what’s working and what isn’t – in real time. This crash course in digital marketing and graphic design will guide your company’s strategy in effectively utilizing online resources to drive consistent, coordinated messaging. In a time where consumers seek out brands that they trust more than ever before, you’ll learn how to use ROI tools that extract value and drive results, and how to make memorable and aesthetically pleasing graphics with easy-to-use tools ranging from amateur to professional.

 

• Lunch + Media Professionals Panel with Round Table Discussions  (12:30 – 2:00 PM): Media panel featuring journalists from radio, TV, print and digital who cover topics locally, regionally and nationally. The lunch will kick off with each panelist introducing themselves and sharing information about their particular outlet. A Q&A session with the whole group will follow.

• Media Relations / Crisis Training (2:15 – 3:15 PM): Polish your interview skills and get first-hand information on how to secure media interviews and prepare for them. This first part of this session will cover how media relations has changed in the digital age and what you need to know to capture media’s attention. Topics include: how to stay on message; voice quality, body language and appearance and other tips to reduce stress and increase success during an interview. The final section of this session focuses on crisis management. Any organization can be faced with an unexpected crisis situation. Learn tips and tricks to maintain composure when dealing with a crisis. This section covers steps on crisis communication, and ways to implement crisis preparedness and response.

• Strategic Partnerships / Great Connections (3:30 – 4:30 PM): Paying it forward can pay off big for corporations and small businesses, as well as their nonprofit beneficiaries. Learn what makes powerful partnerships work. The session will offer tips and examples on how to approach businesses and leverage partnerships for gain both with community relations and media relations. You’ll hear about all the steps to take when building powerful partnerships that are mutually beneficial and sustainable.

 The cost is $60 for members and $75 for non members.

 

Cancellation Policy and No Show Policy


We understand that there are times when you must miss a LANO training due to an obligation or emergency. However, when you do not cancel your reservation more than 24 hours before the beginning of a training, you may be preventing another person from attending.


Whenever a situation arises which prevents you from attending a training, you must inform one of the training’s organizers more than 24 hours before the start of the training in order to receive a refund.


Any cancellation that is made within the 24 hours preceding the start of the training will be eligible for a transfer of the registration fee- the amount can be applied to another LANO training of your choosing.


We hope you understand that our staff and guest lecturers’ time is important and that our trainings are valuable, for this reason we cannot issue refunds or registration fee transfers for no shows.


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