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Fundraising the SMART Way: Online Workshop with Ellen Bristol
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Fundraising the SMART Way: Online Workshop with Ellen Bristol

Gain the tools to manage and measure your fundraising.

When: Thursday, July 10th
From 11 AM till Noon
Where: WEBINAR: Available from your desk
Contact: Denise McMahan

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Ellen Bristol came into the nonprofit sector after more than 20 years of experience in the corporate world.

Since 1995, the year she launched Bristol Strategy Group, she has developed a solid track record as a consultant and author in the fund development area.

In addition to developing The Smart Way™ and its for-profit version, Selling the SMART Way™, she is the author of the e-book De-Mystifying Fundraising: Seven Steps to Fundraising Success, co-author of The Leaky Bucket: What’s Wrong with Your Fundraising and How You Can Fix It, and a contributing author to The Nonprofit Consulting Playbook and YOU and Your Nonprofit Board.

Bristol is a board member of the Association of Fundraising Professionals (AFP International), Broward (Florida) Chapter, and the Professional Advancement division of AFP, where she sits on the Research Council.

Find out more at


Would you like the words "predictable," "consistent," and "measurable" to describe your fundraising results?

We thought so!

Ellen Bristol, author of Fundraising the SMARTWay™, provides tangible methods to build your prospect pool, track your progress and identify where to improve.

Join CausePlanet for a FREE online fundraising workshop that will acquaint you with techniques for developing funds with greater certainty and measurability.


(requires LANO network login)

Topics covered will include:

  • Building an ideal-funder profile Creating a unique value proposition (UVP)
  • Understanding what your donors want and how that matches what you offer
  • Ranking donors according to how worthy they are of your fundraising time
  • Calculating your opportunity risk factor or what one hour of your development time is worth
  • Cultivating pipeline steps Measuring donor action--not fundraiser action
  • Analyzing root-cause to determine where your fundraising process is breaking down

The Page to Practice member access for 2014 and CausePlanet's online Author Interview Series are brought to LANO members and friends through a generous gift from the Blue Cross Blue Shield of Louisiana Foundation.


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