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Webinar: Turn ‘Em On — Build Your Mid-Level Giving Program
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When: 5/19/16
12 PM
United States
Contact: Bloomerang

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You've heard of mid-level giving by now. We've been talking about it in fundraising for 10+ years... but why haven't our mid-level files grown? What are we doing wrong? And what is the potential of doing it right? 

In this webinar,you will hear about where mid-level fundraising has been, and where it's headed. Who ARE mid-level donors? How do we inspire & engage them in our fundraising efforts? What organizations are doing mid-level right? And what 7 things can you do tomorrow to move your mid-level program forward?
Learning objectives:
  • Hear a brief history of mid-level giving
  • Find out what we've been doing wrong with our mid-level donors
  • Learn the potential of doing things right
  • Get to know mid-level donors; how do we identify them, and how is their giving behaviour different from other donors?
  • Learn the two elements that make a strong mid-level giving program
  • Find out about special techniques that you can use to engage mid-level donors in your organization and raise more money!
  • Get 7 things you can do tomorrow to push your mid-level fundraising program into the future


About the Presenter:

Maeve Strathy is a passionate fundraising professional, focused on inspiring donors to make an impact on the causes they love through philanthropy. Her full-time work is as a Fundraising Strategist with Blakely, providing strategy for charities on integrated direct response campaigns. Previously, she developed the mid-level giving program at Wilfrid Laurier University, and built a young alumni giving program at Trinity College School. In her spare time, Maeve likes to work out, watch TV and movies, read, cook, and write for her fundraising and philanthropy-focused blog,


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