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Advanced Storytelling: Why Talking About Money Helps You Raise More
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When: 10/13/16
12 PM
United States
Presenter: Lori Jacobwith

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Has someone told you that the magic fix for all your fundraising challenges is to tell more stories? Because sharing a story about your impact IS important you do want to share them. 

Often what you might call a story is actually a report. It’s likely someone on your team has put a picture on a page, shared a few facts about the person in the picture and it’s now called a story. Unfortunately, that's not enough to get people to take action.

This session will dive into the topic of talking about money as a fundraising strategy. In order to move from reports to engaging, action-causing stories you’ll learn how to use the secret weapon that makes this an Advanced Storytelling session. Join Lori L. Jacobwith, master storyteller and fundraising culture change expert to learn why talking about money is one of the best ways to raise even more.
Learning objectives:
  • Learn why most stories are reports, not stories.
  • Understand what makes an engaging, action causing story.
  • Learn your money story.
  • Learn how to powerfully blend your people and money stories to raise MORE money

About the Presenter:

Lori Jacobwith Image
A nationally-recognized master storyteller and fundraising culture change expert, Lori L. Jacobwith has more than 30 years’ experience helping nonprofit organizations raise $300 million dollars from individual donors. And counting.

In addition to Fire Starters her must-read weekly blog, Lori is also author of Nine Steps to a Successful Fundraising Campaign and co-author of The Essential Fundraising Handbook for Small Nonprofits. In 2015 Lori created the Complete Storytelling System to help catapult nonprofits to unbelievable levels of fundraising effectiveness.

A longtime member of the Association of Fundraising Professionals, Lori holds a BA from the University of Minnesota and additional training from Indiana University’s Fund Raising School.


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