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LANO Conference Highlights Business and Nonprofit Partnerships

Tuesday, September 18, 2012   (0 Comments)
Posted by: Matt Mullenix
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CONTACT: Matt Mullenix at or 225 929-5266 ext. 221


Conference to Highlight Business and Nonprofit Partnerships, October 2-3 in Baton Rouge
Former Governor Buddy Roemer will address assembly, joining list of entrepreneurs, foundation and nonprofit experts at River Center event


BATON ROUGE, Sept. 18, 2012—The Louisiana Association of Nonprofit Organizations, a membership group of nearly 11 thousand nonprofit professionals and supporters statewide, will hold its 15th Anniversary annual conference on October 2-3 at the Baton Rouge River Center.

The two-day program includes 24 classroom-style sessions led by 35 expert presenters and will feature keynote addresses by prominent figures, author Heather McLeod Grant of the Monitor Institute, and former Louisiana Governor, US Representative and successful entrepreneur, Charles Elson "Buddy" Roemer, III.

McLeod Grant will share research that illuminates "Six Practices of High-Impact Nonprofits," and Gov. Roemer will outline the business case for greater investment in the charitable sector. Other topics include cause marketing, public/private partnerships, social networking and a two-part presentation sponsored by Whitney Bank titled "Politics, Economy and Nonprofit Funding." Full schedule is available here. 

Themed "Vanishing Borders—Increasing Impact," the conference reflects growing alignment between mission-centered and for-profit enterprises, which increasingly resemble one another in business and marketing strategy, communications technology and management style.

According to conference organizers, partnerships between charitable and business communities can improve bottom lines on both sides by opening new markets and finding new applications for proven business models.

LANO Vice President for Public Relations, Matt Mullenix, said that a slow economy factors into the creation of such partnerships. "Private donations and government grants are shrinking as sources of nonprofit revenue," he said. "And more foundations require business planning and ROI that mission-driven organizations may struggle to demonstrate."

Despite these challenges, the situation is ultimately positive in LANO's view. "These days, nonprofits need genuine investment, not just donations," said Mullenix. "In the long run, that's the better path to sustainability."

The two-day conference is free of charge to LANO members and $150 to the general public with registration. Members of the Louisiana Bankers Association will hold a concurrent meeting on October 2 at the same venue. Discount hotel accommodations are available through Friday, September 21, at the Belle of Baton Rouge Casino and Hotel.

The 2012 LANO conference is presented by Whitney Bank, with major support from the Baton Rouge Area Foundation, the Blue Cross Blue Shield of Louisiana Foundation, Guaranty Broadcasting and Transformyx.

For more information, and to register, visit:


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